Perform Partners and Betsmart Consulting

Why We Exist

Compliance and strategic growth are both non-negotiable. In practice, they often compete for the same people, time and capacity.

Regulatory obligations continue to evolve while strategic initiatives are already in motion. Delivery teams have limited capacity, and pressure builds when multiple change drivers converge. When too much change is pushed through the organisation at once, execution suffers. This is not a failure of intent, but a loss of capacity, confidence and control.

This is where the partnership adds value.

Betsmart Consulting is trusted across Real Money Gaming for its regulatory compliance and operational leadership. They establish clear compliance positions, define what must be addressed, and support operational implementation of commercially sound, yet compliant solutions. This removes uncertainty and gives leaders a firm, defensible basis for decisions.

Perform Partners ensures those requirements are technically delivered in a way that respects delivery reality. Compliance-driven change is aligned to programmes already underway, risks are addressed pragmatically, and strategic momentum is protected.

This partnership exists because sustainable progress in regulated markets depends on advancing compliance and strategy together, without losing confidence, control, or pace.

How We Work Together

We operate as one united team.

Clients can access compliance insight, strategic perspective, plus operational and technical delivery capability as required. Engagement flexes to the challenge, without forcing internal teams to stop, reset, or replan.

Compliance-led requirements are absorbed into delivery through the partnership, rather than placed onto teams already committed to live work. Existing delivery teams remain focused on agreed priorities, while additional capability is applied where it is needed.

Change is delivered once, coherently, across people, process, technology and governance. Work is integrated into live programmes rather than split across parallel initiatives.

Our approach is designed to protect momentum and control:

• Delivery teams remain focused on committed plans
• Compliance requirements are addressed without stalling progress
• Change is sequenced deliberately, not stacked
• Leaders retain visibility, confidence and control throughout

There is no duplication, no unnecessary governance, and no hand-offs that slow progress. The organisation continues to move forward while meeting compliance obligations in a controlled, practical way.