Betfred

The Challenge

Real Money Gaming operator, Betfred, embarked on a strategic initiative to transition from a third-party online gaming platform to developing their own in-house platform solution, over a multi-year enterprise software delivery. This decision was driven by a need for greater control and agility in adapting to market and regulatory changes. Perform Partners, we’re invited to join the Betfred project team in 2021 to bolster expert capability and team capacity and help navigate the project toward completion.

Our Approach

From the outset of our engagement, we aligned closely with Betfred’s strategic vision, adapting and scaling our Change Squad team to integrate with their evolving needs. Our team, known for being meticulous, candid and client-outcome-driven, provided strategic oversight and introduced high-level change and delivery skills as required by different project phases. This adaptive approach facilitated the operator’s strategic initiatives and ensured that all peripheral partners and teams were orchestrated effectively to work cohesively towards achieving the vision. We focused on enhancing documentation and governance processes to help meet regulatory standards and elevate operational efficiencies. This initiative was part of a broader strategy to shift towards a more structured and well-documented process environment, demonstrating the operators’ commitment to continuous improvement and adherence to best practices.

Our role was to complement and enhance Betfred’s in-house capabilities rather than to lead the initiative. We scaled our delivery team support to bolster the client, establishing frameworks, introducing clear go-live criteria, and implementing regular checkpoints. From our external perspective, these qualities and measures aligned project timelines with realistic deliverables, ensuring compliance with audit and regulatory expectations. Additionally, we coordinated transition activities, aligned business and technology partners, and provided governance to ensure that all actions were documented.

I am delighted to provide a glowing testimonial for Perform Partners, who assisted us with a multi-year enterprise software delivery project. Throughout our engagement, Perform Partners consistently demonstrated an exceptional level of professionalism, dedication, and flexibility.

Their commitment to our project’s success was evident from the outset, exhibiting a remarkable willingness to adapt to our evolving needs.

Overall, working with Perform Partners was a truly rewarding experience, and I wholeheartedly recommend them to any organisation seeking a reliable and adaptable change delivery partner for their projects. Their professionalism, flexibility, and commitment to excellence make them an invaluable asset to any team.

Andrew Daniels, Chief Information Officer at Betfred